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A Message to U.S. Customers

Press Releases |

Today, The Coca-Cola Company and Coca-Cola Enterprises announced some exciting news that we believe will enable us to deliver even greater value to you, our customers, as well as our consumers.

The Coca-Cola Company will acquire Coca-Cola Enterprises’ entire North American business, which consists of approximately 75 percent of U.S. bottler-delivered volume and almost 100 percent of Canadian bottler-delivered volume. And, The Coca-Cola Company has agreed in principle to sell its bottling operations in Norway and Sweden to CCE. A new entity, which will retain the name Coca-Cola Enterprises, will be created to hold CCE’s European businesses and CCE’s current public shareowners will hold 100 percent of this new entity.

We recognize that the marketplace and your needs and expectations have accelerated. As you know, over the past few years we have expanded our leading portfolio of brands through innovation and acquisition, improved our marketing and introduced a new price and pack architecture to better engage and connect with our consumers in more occasions. That said, we need to continue to evolve our system to create and grow value for you with our outstanding brands and across our total category. We believe that the actions we announced today will allow us to serve you in a simpler, faster and more cost-efficient way.

Importantly, between today and the closing of this transaction, we will continue to operate with our existing structure and we remain committed to being a critical part of your growth strategies for the remainder of this year.

Sincerely,

Sandy Douglas
President, Coca-Cola North America
Steve Cahillane
President, Coca-Cola Enterprises North America